Social Media Copywriting Guide How to Be a Social Word Ninja

Social Media Copywriting Guide How to Be a Social Word Ninja The social media world is noisy. With more than 30 billion pieces of content shared per month on Facebook  alone, you’ve got a lot of competition for people’s attention. In order to cut through the static, you need to wield your words wisely. That means writing posts that stand out from the clutter and speak directly to what your audience wants. Easier said than done. The key to success starts with sharp writing skills. And by the time you’re done with this post, you’ll be a social media copywriting master. The Best Social Media Copywriting Guide to Be a Social Word NinjaDownload Your Free Social Media Copywriting Resource Bundle Writing from scratch can be tough. Thats why weve bundled together some resources to help spark your creativity. 90 Social Media Post Templates to give you some starting points for crafting your own content. Social Media Campaign Content Template to write and organize an entire campaigns worth of posts. 2017 Social Media Marketing Calendar to plan and schedule all your posts on one spreadsheet. Introducing the Social Message  Optimizer from We recently rolled out a new tool called the Social Message  Optimizer. Similar to our popular Headline Analyzer, it makes it easy to quickly gauge the effectiveness of your social media post (before you hit publish). Enter your copy, click a button, and see your message score. Try it yourself here. Why Is Writing Well Important for Social Media? Posting on social media is easy. It doesn’t take much effort to write up a quick post with a link and call it a day. On the other hand, crafting compelling copy that encourages engagement is tough. It takes skill and thoughtfulness to write strong posts. But when you have to write tons of posts for each network you’re on, sometimes it’s easier to cut corners. Don’t give into that temptation. If social media is important to your business, then invest in the time and resources it takes to do it right. You’ll see a difference in your results. That’s what you’re after, right? If social media is important to your business, then invest in the time and resources it takes to do...Start By Understanding the Mechanics Before we get into actual tips, formulas, and templates, let’s dig into some basic technical considerations for writing posts on different social platforms. Know Your Character Limits Every social network has a character limit. On some networks, this number is much higher than necessary for you to get your point across. On others (namely Twitter), you’re forced to focus on concision. Do you know the character limits for each social network?To Hashtag, or Not to Hashtag †¦ Hashtags are somewhat misunderstood. Each network has different best practices for their use. Know what they are. Recommended Reading: How to Use Hashtags Effectively Without Being Annoying Understand the Purpose of Each Social Network Before you start writing copy for each social network, you need to know why people use those networks in the first place. This should guide how you approach crafting posts and choosing which content to share on any given platform. Recommended Reading: How to Develop a Winning Social Media Content Strategy (Free Template) Define Your Voice + Tone It’s important to understand voice and tone for creating a consistent experience for your audience on social media. Give it Some Feeling With Emotional Language Emotion drives engagement. So, infuse more emotional language into your social media posts. Start with this useful cheat sheet of emotional power words compiled from copywriter Karl Stapp: Recommended Reading: How to Write Emotional Headlines That Get More Shares 6 Basic Copywriting Formulas That Work Well on Social Media Many copywriting fundamentals still apply on social media. That includes common time-tested formulas (which most seasoned marketers should be familiar with). There are a lot more copywriting formulas out there. A simple Google search will help you find tons more quickly. However, not all of them are easily applied to social media, specifically. So, we’ve pulled together a small selection here to help you tweet, post, and share with flair. PAS (Problem, Agitate, Solve) This old warhorse has been a copywriting staple for decades. There’s a good reason for that, too. Here's how it works: State a problem. Your audience probably has no shortage of them. Agitate that problem. Rub salt in the wound. Roll out the solution. This is where you ride in with the solution, and the crowd goes (metaphorically, at least) wild. Example: Your car won’t start. You’ve got an appointment in 15 minutes. Call Cool Cabs. Bridge After Bridge Wouldn’t life be better if everyone used your product? This formula is all about stating that case to your audience. Show your audience what life is like right now. Make sure it’s not too impressive (yet). Then, explain how that world could be made better. The secret? It involves your product. Next, show them how your product or service can make that world a reality. Example: Stuck scheduling social media manually? There has to be a better way. Enter . AIDA (Attention, Interest, Desire, Action) Here’s another classic. It’s similar to the first two we’ve looked at, but provides a clear path from getting someone’s interest and directing them toward a specific action. Get your audience’s attention. This could be with your post copy or headline. Stoke their interest. Provide some details to get them interested in learning more. Generate desire. Show your reader how much life could be better if they just †¦ †¦ take action. Give them a clear call-to-action to learn more. Example: 10,000% growth? It’s possible. And it can be yours. See how. 4 C’s (Clear, Concise, Compelling, Credible) We like this formula for its simplicity. It also describes what most every social media post should be, ideally. Clear. Avoid using overly complex language or sentence structures. Concise. Keep it brief. This is good advice for writing on social media, in general. Compelling. Be interesting and relevant to your audience. Credible. Make sure you can back up your claims. Also, create posts around topics that you’re truly an authority on. Example:Every project. One tool. See what makes the industry’s best-selling calendar. 4 P’s (Picture, Promise, Prove, Push) Here’s another four-letter formula, this time with P’s instead of C’s. Picture. Set the scene. On social media, you can do this literally with your post image. Promise. Commit to giving your readers something they’re interested in. Prove. Then, prove you can deliver on that promise. Push. Next, give them a subtle shove to click and take the next step. Example: Your marketing. Less hassle. How? Try free for 14 days. The â€Å"Open Loops† Technique Don’t tell all of the story in one post. Instead, create a gap that builds suspense using â€Å"open loops.† This entails giving people a hint about the beginning and the end, while leaving readers curious about how you got from point A to point B. According to Buffer’s Kevan Lee, â€Å"Open loops are rooted in psychology. We need closure in our lives, and when we don’t get this closure, we feel anxiety, which spurs us to get closure, to find out more, to keep reading.† Example: This dog is stuck on the roof. How he got there is the real story. Need inspiration for your #social #media copy? Start with these #copywriting formulas:55  Fill-in-the-Blank Social Media Writing Templates We’ve covered the technical considerations for each network, and provided some simple formulas you can follow. Next, let’s move onto to some easy-to-use templates you can use to write actual social media posts. Given that these are templates, they’re not wildly creative, and may require some tweaking to fit your messaging. However, they should give you a decent starting point for crafting your own copy. They might even help get your own creative gears turning, too. 10 Facebook Post Templates With organic reach declining, strong writing skills are more important than ever on Facebook. Your posts need to inspire action and motivate audiences to click, comment, and share, but without sounding overly promotional (more on that last point in our next section). How can [YOUR AUDIENCE] do [ACTION] better with [YOUR PRODUCT/SERVICE]? [INSERT PROBLEM]? We’ve got your solution. Do [INSERT TASK] better. [INSERT PROBLEM] sucks. [INSERT YOUR PRODUCT/SERVICE ] doesn’t. What’s your favorite [INSERT PRODUCT] feature? How can [INSERT PRODUCT] make [INSERT TASK] easier? What’s your top [INSERT TASK] tip? [INSERT ACHIEVEMENT] in just [INSERT LENGTH OF TIME]? The best [INSERT TECHNIQUE] for [INSERT TASK] isn’t what you think. Your [INSERT TASK] could be this easy, too. [INCLUDE PHOTO OF COMPLETED TASK]. Write better #Facebook posts with these social media templates:10 Twitter Tweet Templates (Say That Ten Times Fast) When you only have 140 characters to work with, then every word counts. Keep your Twitter copy brief, punchy, and entertaining. That feeling when [INSERT ACTION]. #[INSERT HASHTAG] How we increased our [INSERT METRIC] by [INSERT PERCENTAGE] with [INSERT SOMETHING UNEXPECTED]. Time’s running out! Sign up for [INSERT EVENT] by [INSERT DATE]. #[INSERT HASHTAG] Here’s how we [INSERT ACHIEVEMENT] (and you can too). #[INSERT HASHTAG] Here’s what [INSERT CREDIBLE SOURCE] uses to [INSERT TASK] by [INSERT PERCENTAGE]. Great news! You can now [INSERT ACTION] with [INSERT PRODUCT]. Could using [INSERT PRODUCT] to #[INSERT TASK] improve [INSERT METRIC]? [INSERT PERCENTAGE] of [INSERT AUDIENCE] use [INSERT PRODUCT] to [INSERT TASK] more [INSERT BENEFIT]. Be one of them. Still doing [INSERT TASK] the old way? No more [INSERT PROBLEM]. Say hello to [INSERT PRODUCT/SERVICE/FEATURE]. Write better tweets posts with these social media templates:10 LinkedIn Post Templates LinkedIn is a professional network. So, make sure your posts reflect this. Keep your content free from fluff and stay focused on appealing to professionals in your industry. What makes [INSERT YOUR COMPANY] the best [INSERT COMPANY TYPE] in the [INSERT INDUSTRY]? How did [INSERT YOUR COMPANY] achieve [INSERT ACHIEVEMENT] with [INSERT SOMETHING UNEXPECTED]? Be the best at [INSERT TASK] with this [INSERT CONTENT TYPE] from [INSERT SOURCE]. The best [INSERT AUDIENCE] need the best [INSERT PRODUCT/SERVICE]. We had a problem with [INSERT PROBLEM]. So, we solved it with [INSERT PRODUCT/SERVICE]. Could this work for you, too? [INSERT AUDIENCE] often struggle with [INSERT TASK]. Here’s how [INSERT PRODUCT/SERVICE] turns [INSERT TASK] from failure to success. The old way: doing [INSERT TASK] by [INSERT ACTION]. The new way? [INSERT PRODUCT/SERVICE]. Stop struggling. Start succeeding. This post will show you how. [INSERT LINK] [INSERT TASK] + [YOUR PRODUCT] = results. What makes [YOUR COMPANY] the best place to work? Ask [INSERT EMPLOYEE]: [INSERT TESTIMONIAL] Write better #LinkedIn posts with these social media templates:10 Instagram Caption Templates Instagram is a highly visual platform. However, captions present an opportunity to give context for your images. You’ll need to use your own best judgment to match these up with relevant images (and if you need image stock to work with, we’ve got 80+ for you in this post). That Friday feeling. [INSERT PHOTO] [INSERT HASHTAGS] Shout out to [INSERT FOLLOWER’S HANDLE] for this awesome pic! [INSERT PHOTO] Love [INSERT PRODUCT/HOBBY/TREND/ETC]? Then you’ll love this. [INSERT PHOTO] [INSERT CUSTOMER TESTIMONIAL] [INSERT CUSTOMER PHOTO] Later, [INSERT PROBLEM]. [INSERT PHOTO] Wish you were here? [INSERT PHOTO OF LOCATION] Here’s one way to get the job done. [INSERT PHOTO] We spotted [INSERT YOUR PRODUCT] in the wild! [INSERT PHOTO] If you worked here, this could be you [INSERT OFFICE PHOTO] What’s going on at [INSERT YOUR COMPANY] today? Write better #Instagram posts with these social media templates:15 General Social Media Post Templates Here are some bonus templates we’ve pulled together without any specific network in mind. Try using them as a base for your posts with our Social Message Optimizer and see how you do. How you’ll feel when you [do something]. Are you [doing something] like you should be? Here’s why you don’t need a [commonly held belief]. Want to [get something desirable]? {#} reasons your [something a majority of your audience typically has] sucks (and how to make it the best) Nothing is [commonly held belief]. The secret to [someone desirable] lies in [unexpected advice]. [Influencer] said, [quote]. Here’s how to do it. What if you could [get something desirable] while [getting something desirable]? [Do something] to [get something desirable]. Let’s be honest: No one has enough time to [do something]. Smart {audience} do this. Want to [experience something desirable]? Here is the [way to get it]. Turns out [something desirable] is actually [something humorous]. There’s bound to be a [something desirable] for you. Have you noticed anything different about [something audience commonly does]? Write better social media posts with these fill-in-the-blank templates:5 Brands Writing Well on Social Media BMW Did you know BMW has more Facebook fans than any other brand? Strong writing plays a part in that. Check out this post for an example: A natural beauty. The new BMW 4 Series Coupà ©. Posted by BMW on  Monday, April 10, 2017 It’s punchy, clever, and promotes their 4 Series Coupe without being pushy. In other words, it’s a perfect Facebook post for a retail or automotive brand. Microsoft Microsoft has undergone a remarkable branding transformation over the past several years. More than just the company that makes your office software, they’re now showing they want to be exciting and forward-thinking. Let’s take a look at this tweet for an example: Turn up your creativity with these partner updates for your #SurfaceDial. Learn more: https://t.co/6duytnWpXZ pic.twitter.com/1Di80qFP24 - Surface (@surface) April 10, 2017 It’s clear, concise, and includes an appropriate call-to-action. The image and link headline also help provide additional context to compel users to click. Gary Vaynerchuk You don’t have to be a marketer to know and respect Gary Vaynerchuk. He does an incredible job at creating inspirational content that, well, is actually inspirational (here’s a writing tip: stop slapping quotes from famous people on irrelevant nature photos). Instead, do what Vaynerchuk does and write your own motivational messaging. This example is great because it’s fill-in-the-blank format naturally encourages engagement: Fill in the blank A post shared by Gary Vay-Ner-Chuk (@garyvee) on Apr 10, 2017 at 1:01pm PDT Arby’s Few brands are on Arby’s level. The company digs deep to create creative posts narrowly targeted at specific interests (in this case, weightlifting): Is it really that hard to re-rack? pic.twitter.com/80vY64BTLZ - Arby's (@Arbys) March 18, 2017 The post is short, clever, and entertaining. It feels like something people would naturally want to like, share, and comment on. There’s no hard sell pushing people to go to Arby’s, either, and it works 1,000%* (*not a real statistic) better because of it. Their marketing research page for franchisees  also includes some background information on how infusing humor into their social media presence has accelerated their results. SB Nation What if you’re a publisher or media company, rather than a brand or service company? SB Nation, Vox Media’s popular sports vertical, shows how to weave strong storytelling skills into less than 140 characters. Here’s an example that creates intrigue by using an unusual fact to generate interest: The first NFL Draft pick never signed a contract or played a single down. pic.twitter.com/YbMkpp8dje - SB Nation (@SBNation) April 11, 2017 3 Social Media Writing Traps to Avoid Marketers often get stuck in some common writing pitfalls on social media. Follow these tips to make sure you avoid undermining all your hard work. Ditch Promotional Posts on Facebook In late 2014, Facebook cracked down on promotional posts. This means organic posts that sound too much like ads (or worse, outright SPAM) will be demoted in the newsfeed. Break this rule, and you can expect your organic reach to drop precipitously. Here’s an example of a promotional post from Facebook: Everything about this example feels like an ad, and not the sort of content people want organically in their newsfeeds. Notice this post directly pushes users toward a link to buy a product, too. Here’s another example: This example is similar, pushing users to download an app. As an advertisement, there’s nothing interesting or engaging about it. Don’t Cross-Post Under some circumstances, you might be able to reuse post copy from one network, on another. In general, though, we’d advise against this. That’s because best practices and audience expectations differ on each network. Your short and punchy Facebook post might not do as well on LinkedIn, for example, and your hashtag-loaded tweet certainly won’t play well on Facebook.

Human Rights and Oil Companies Essay Example | Topics and Well Written Essays - 750 words

Human Rights and Oil Companies - Essay Example According to Kalu and Ngozi (19-38), the Niger Delta in Nigeria has been the center of focus of environmentalist, human rights promoters and fair trade unionists across the globe. The trial and execution of radical environmentalist Ken-Saro-Wiwa and eight other cohorts of the Ogoni ethnic minority made universal headlines. The then non-violent protests of the Ogoni people make world-attention too. The activities of large oil firms such like Shell Elf, Agip and Mobil, amid others have caused many worries and backlash.   A sequence of exploitive and fraudulent government in Nigeria have been endorsed and sustained by western administrations and oil companies, attentive on gaining from the fossils fuels that can be exploited.   As individuals and transitional oil companies have been dueling over this â€Å"black gold† in the delta region, massive poverty and ecological devastation have amounted.   The Ogoni, Ijaw among other communities in the Niger Delta, those who have be en adversely affected for decades attempting to fight for themselves, their ecological and their central human and economic rights.   The Nigerian administrations and oil corporations have reacted by cruelly silencing the dissenting voices.   According to the Human Rights Watchdog, international oil corporations are normally linked to the violations committed by the Nigerian military and police.   There have been many explicit instances of company motivations in the .Nigerian military suppressing the dissenters. The military have been blamed of thousands of killings, deliberate house/village burnings, torture, and menacing people, amid others. From Royal Dutch’s involvement in the murder of Ken-Saro-Wiwa to Chevron emblazoned choppers ferrying Nigerian military that opened fire on protestors, the activities have been dealing with the situation Should Nigeria reform its legal framework to the sustainable environmental conservation and human rights protection? The Crude Oil petroleum from the Niger Delta accounts for than 85 percent of the whole exports and foreign exchange of the Nigeria state. On the other hand, the oil commerce in the Niger delta has been marked with destruction, human rights violations and anxiety to the majority of the people in the oil-rich

Principles of management Essay Example | Topics and Well Written Essays - 1750 words

Principles of management - Essay Example Megan needs to find out how CAR’s competitors are managing to sell their products at a lower price than CAR. Increase in the need of research and innovation A major problem of the CAR’s products is that they are getting comparatively outdated whereas the customers are looking for latest and innovative designs and features. Change management Last but not the least, Megan needs to manage any change that she makes to deal with the aforementioned challenges so that the strategies she develops are appropriately implemented and yield favorable results. Theoretical analysis Motivation of the employees is one of the most fundamental drivers of their performance at work as well as retention (Sandhya and Kumar, 2011, p. 1778). According to the Employee Retention Model, organizations need to understand what the employees like and what they do not like in order to retain them (Howatt, n.d., p. 5). While employees differ in what they like and dislike, an organization should address the needs of the masses; the most important needs and concerns that must be addressed at priority are the ones that are common. Once things have been adjusted in the big picture, it becomes practicable and more convenient as well to address the needs and concerns of individual employees. ... on of the word competition, competition means â€Å"[r]ivalry in the market, striving for custom between those who have the same commodities to dispose of† (Newman, 1989, p. 3). In this sense, a perfect competitor actually does not do any competition. The strive for custom is the action of competing and is a dynamic process. A firm that is perfectively competitive accepts the market price passively rather than paying heed toward what the rest of the companies are doing in the industry. There is an assumption of the rivalry in the market in all cases. On the other hand, the new models of game theory visualize competition as a strategic decision-making process that is under uncertainty. These models depict the engagement of firms and people in competition. For instance, â€Å"an important aspect of competition neglected in the models of perfect competition is the public revelation of private information held by individuals† (McAfee and McMillan, 1996). Solution for Employ ee retention Megan needs to conduct a survey to obtain the employees’ views on what are their expectations from the organization, what their needs are, and what aspects of the organization are disliked by them. Apparently, the case study suggests that the biggest problem is with the sales department, so Megan should start over with the sales department first because conducting a survey of an organization with 3500 members is quite time-consuming and taxing. Megan should identify the common needs and areas of concern and do the needful to address them at the earliest. Some of the ways in which Megan might be able to easily address their needs and concerns include providing the employees with team building trainings, increasing recognition, carrying out the culture inventory of the organization, and

Double Skin Façade Case Study

Double Skin Faà §ade Case Study Abstract Double skin faà §ade refers to a building faà §ade covering one or several stories with multiple glazed skins (Chan, Chow, Fong and Lin, 2009). The aim of this essay is trying to explore the definition, advantages and disadvantages of double skin faà §ade which was used in high rise building. Case study is the main method in this essay. The researcher has chosen three tall building cases which are Shanghai Tower in Shanghai, ARAG 2000 tower in Dusseldorf and Capital Gate Skyscraper in Abu Dhabi to explain the working principle of double skin faà §ade. Finally, it can be understand that double skin faà §ade is a kind of sustainable faà §ade strategy and It allows to lower energy consumption while making the interior spaces comfortable. It is cost effective in long term running but it will cost more to construct. Introduction Multi layer principle is applied on double skin faà §ade technology. They consist of an external faà §ade, an intermediate space and an inner faà §ade. The outer faà §ade layer is to provide protection against the weather and improve the acoustic insulation against external noise. It also allows ventilation through its openings between internal rooms of double skin faà §ade (S. Ahmed, Ali K. Abel, Rahman, Ahmed Hamza H. Ali and Suzuki, 2016). Gadgets and frameworks are for the most part incorporated keeping in mind the end goal to enhance the indoor atmosphere with dynamic or latent methods. (Poirazis, 2006). The historical backdrop of Double Skin Facades is depicted in a few books, reports and articles. Saelens, (2002) notices that in 1849, Jean-Baptiste Jobard,   an early form of a mechanically ventilated skin faà §ade mentioned at a museum in Brussels. Double Skin Facades are contracted by 3 primary components which are cantilever section structure, suspended structure and edge structure. Materials can vary as indicated by the outline yet metal, glass and timber are most uncommon ones. Considering the sort (geometry) of the hole they are divided into 4; Box window, Shaft box, Corridor faà §ade and Multi story double skin faà §ade. A comparable review by Heusler and Compagno categorise into three sorts of window, story and various stories. Context The Shanghai Tower is designed by Gensler Architects, a 127 story, 632 meter high, mixed use tall building located in Lujiazui, Pudong, Shanghai, China. As of 2016, It is the highest building in the world by its highest usable floor level (Level 127, 587.4m). The new tower takes motivation from Shanghais convention of parks and neighbourhoods. Its bended faà §ade and spiralling structure symbolize the dynamic rise of present day China (GenslerDesignUpdate, 2010). The innovative design incorporates two free curtain walls; first is the external skin cam-molded in plan and the second is the inward one is circular. In-between the two curtain walls form atriums which house landscaped public areas at regular intervals throughout the building (GenslerDesignUpdate, 2010). Series of wind tunnel tests used by the architects to simulate the biggest problem of the site context; the typhoon, which also refined the shape of the building (Zeljic, 2010). These sky patio nurseries will enhance air quality, make visual connections between the city and the towers insides, and give a place where building clients can communicate and blend (GenslerDesignUpdate, 2010). Double Skin Faà §ade The primary element considered for the double skin faà §ade performance depends on a bio-climatic idea of a passive atrium system, where two skins are situated so as to make an expansive, full-high atrium space profiting by every one of the advantages that caught air-and the regular convection of air-can give (Zelji, 2010). As an author view, I think this greenhouse effect could not be achieved with the help of additional   cooling and heating systems when I consider its location and the amount of air pollution the location has. There are two types of curtain wall systems, curtain wall A and curtain wall B, are designed for the   Shanghai Tower. In Curtain Wall A, Vertical mullion emphasised V strike to house and bolster a thick LED lighting apparatus design. The difference between A and B is that B need to stay one-hour fire-rating (Zelji, 2010). Context The ARAG 2000 Tower is designed by RKW in Dusseldorf, in collaboration with Norman Foster in London. It is located in northern district of Norsenbroich, Dusseldorf, Germany. It is a 124 meters of high and 31 storey office skyscraper and divided into four eight story tiers by service floors. It is headquarter building of European Insurance company (Wikipediaorg, 2017). Office floors are basic and open in feel. Cellular workplaces and meeting rooms ring the edge while assembled meeting spaces involved in the focal point of the central formed arrangement over the city (Fosterandpartnerscom, 2017). This tower is unique by its environmental design, it has a high performance, double skin glazed faà §ade and as well as interior organisation. Double height sky gardens intersperse the working spaces at every eighth floor. Open access between office floors and the patio nurseries supports a friendly environment and in addition enhancing communication between the staff (Fosterandpartnerscom, 2017). Double Skin Faà §ade As a result of the to a great degree high road noise levels, brought on by being near an inward city traffic intersection, the double skin facade designed as a shaft box cassettes. Those corridors in between two facades; the interior and the exterior is closed in each floor level. They can be open only in extra ordinary situations such as fire and high pressure difference between each cassettes of the faà §ade (Boake, 2013). Shaft box type double skin faà §ade used. And those defensive external layer frames a climate shield and sun channel; an internal layer, with windows which are allowed to be opened, permits the working spaces to breathe (Boake, 2013). Context Capital Gate is a iconic skyscraper in Abu Dhabi located next to the Abu Dhabi National Exhibition Centre designed by RMJM Architects. It is a 160 meters of high and   35 stories mixed use skyscraper, it is one of the tallest buildings in the Abu Dhabi and it inclines eighteen degrees to the west. It house offices from the second level up to the sixteenth level, and a five star hotel from the eighteenth level right up to the top (Wikipediaorg, 2017). The shape of the building comes from the two elements; sand and water. The form meant to represent swirling spiral of sand and while the curved canopy known as the splash runs over the ground stand and rises on the building faà §ade, creates a wave effect which reflects the water (Schofield, 2012). The designers of Capital Gate, the 18 degrees in reverse inclining tower situated in Abu Dhabi, had a noteworthy sustainable plan for the project. The offset of the floors to accomplish the retrogressive incline makes two particular sorts of spaces and exposures which have brought about the utilisation of two sorts of double skin faà §ade frameworks (Boake, 2013). Capital Gate Skyscraper`s base structure is a vertical concrete center encompassed by a steel diagrid portraying the outer shape of the tower. Steel shafts traverse between the two supporting metal deck and solid composite floor sections. Steel supports span between the outside and inward diagrids, making column free floor spaces within a normal ranges of twelve meters (Schofield, 2012). Double Skin faà §ade The hotel rooms located at the after 19th floor has a jewel shaped pre-assembled shade divider framework is connected to the basic steel diagrid of the skyscraper and forms the outside layer which reuses inside air from the visitor rooms into the faà §ade pit while makes a protecting support between the cool inside and the to a great degree hot outside (Boake, 2013). Office Floors have unique skin called the sprinkle shelter. It begins at the ground level, ending at the projecting pool level located at the nineteenth floor which allows air circulation while blocking the solar radiation (Boake, 2013). Discussion According to those three double skin facades case studies, it can be concluded by the advantages and disadvantages of using double skin faà §ade in tall building. Huge amount of Energy can be saved by using double skin facades. Double skin faà §ade can maintain the internal spaces comfortable with the help of natural ventilation when cooperated with building management system. It is helpful to heat and cool the interior spaces. Maintenance costs much higher when compared with single faà §ade maintenance. Its construction is expensive compared by the single faà §ade construction. Conclusion All features of the double skin faà §ade usage in the tall buildings illustrated by analysing three tall building cases. As it is mentioned above, the advantages and disadvantages, it can be concluded by being agree on, although double skin faà §ade is much more expensive to construct compared to single faà §ade it is a sustainable design strategy which is helpful to cool and heat the interior spaces at the same time being great sound isolation to the building.

Henry Wadsworth Longfellow :: Henry Wadsworth Longfellow

Henry Wadsworth Longfellow Look then, into thine heart, and write! â€Å"Master Henry Longfellow is one of the best boys we have in school. He spells and reads very well. He can also add and multiply numbers. His conduct last quarter was very correct and amiable.† This quote is from a letter sent home from Longfellow’s school when he was just six years old. Henry Wadsworth Longfellow was born February 27, 1807, in Portland, Maine. He was the son of Stephen Longfellow and Zilpah Wadsworth Longfellow. Early on, his parents could see that he had an interest in literature. His mother read to him frequently. Don Quixote was one of his favorites but it was Washington Irving’s Sketch Book that influenced him the most. Sent to school at just three years old, Longfellow graduated from Bowdoin College at 19. Upon graduation he was offered a job as professor of modern languages, a program that the college was just putting together. He accepted the position with the stipulation that he would be given a period of time to travel and study in Europe. It was on this journey that he was able to retain many ideas for his future writings. Longfellow walked through the countries so that he could stop at inns and cottages and talk to people. He met peasants, farmers and traders. He traveled to Spain, Italy, France, Germany, and England. Returning to America in 1829, he started his career as a college professor. He had to write his own texts because there were none at that time. In 1831, Longfellow married his first wife, Mary Storer Potter. In 1834, he was offered a professorship at Harvard. Once again, he set out for Europe to prepare himself to teach. His wife accompanied him on this trip and died in Rotterdam. Arriving at Cambridge alone, he took a room at historic Craige House. Eventually, the house was purchased by Nathan Appleton. Seven years after Longfellow came to Cambridge he married Mr.

The Relevance of Loyalty in “Julius Caesar”

The Relevance of Loyalty in Julius Caesar In the Shakespearean play Julius Caesar, loyalty is relevant to each person. In the eyes of Marc Antony, Marcus Brutus, and Cassius, the term â€Å"loyalty† means something entirely different to each man. In a sense, each of the three characters is only loyal to what he thinks is good and right but in some cases, his morals also fluctuate with his desires. Marc Antony plays the specific role of a son-like figure to Caesar.He takes no part in the conspiracy which eventually leads to the demise of Caesar although when Caesar does die, Antony baits Marcus Brutus with flattery to ensure his relative favor with Caesar’s murderers. Nonetheless, Marc Antony is loyal to Caesar as well as the memory of Caesar. He uses his â€Å"favor† with Brutus and the conspirators to gain permission to speak at Caesar’s burial ceremony, subtly inciting rebellion in the citizens of Rome. As previously stated, Antony is loyal to Caesar in life as well as in death.Marcus Brutus’ loyalties, on the other hand, lie with Rome. As one of Caesar’s most trusted friends, Brutus respects and admires Caesar but when decisions concern the entire Roman Empire, Brutus weighs Rome more important than his friend. Because of this loyalty to Rome, Brutus is swayed by one of the conspirators and becomes a conspirator himself. He doesn’t side with Caesar’s enemies because of envy or jealousy but because he believes it is the right thing to do in Rome’s best interest.During the play, Brutus is in constant war with himself, wondering if what he did was the right thing. His loyalty to Rome and his friendship with Caesar battle with each other throughout the piece. Cassius, however, is consumed with a lust for power and Caesar is obviously in his way. It seems he plots to kill Caesar for his own personal gain. Cassius uses Brutus as a â€Å"puppet†, thinking Brutus will do whatever he requests. He i s abruptly proven wrong when Brutus confronts Cassius of his crooked demands.Cassius is enraged but is placated soon after. He is loyal only to himself, using the excuse of preserving democracy to rationalize his actions. Marc Antony was loyal to Caesar, Marcus Brutus was loyal to Rome, and Cassius was loyal to himself. Three men fought for three different causes, two noble and one ignoble. Though Brutus and Cassius both wanted Caesar’s death, they wanted it for two very different reasons. In Julius Caesar, loyalty is consistent with men’s beliefs. Each man made his choices based on the foundation of his loyalties.

Arguments For The Existence Of God - 1137 Words

Arguments for the existence of God come in many different forms; some draw on history, some on science, some on personal experience, and some on philosophy. Descartes offered two arguments towards the existence of God: an informal proof in the third meditation and the ontological proof in the fifth meditation. Descartes believed that with the employment of a rational method of inquiry which applied some of the methods of analytic geometry to the study of philosophy, our ability to attain certainty and validity about our knowledge would be greatly increased. For Descartes to include a second and distinct proof for the existence of God, he must have believed that the causal argument was not strong enough. In Descartes’ opening letter of†¦show more content†¦Up to the present time, he says, he has accepted the knowledge acquired through sensory experience as the truest and the most certain knowledge; yet sense perceptions may be illusions, the products of dreams or hallucinations. Individuals could be existing in a prolonged â€Å"dream state† that seems quite real while there is no way to prove that they are awake. These facts led Descartes to doubt the certainty of everything. The only thing he could not doubt was that he existed because obviously he did, and for a reason. In the second meditation, Descartes declares that this universal doubt makes him feel like a swimmer who is suddenly plunged into deep water. He therefore assumes that everything is false and that he has no memory, senses, or body. Even what he perceives as â€Å"reality† could just all be a lie. At this point he has found the first of what he calls â€Å"clear and distinct ideas,† ideas so certain that they cannot possibly be denied. The second argument that Descartes gives for this conclusion is far more difficult. This argument rests on the distinction between two sorts of reality. Formal reality is the reality that anything has in virtue of existing. Ideas, however, also have another kind of reality, unique to them. When considered in their relation to the objects they represent, ideas can be said to have objective reality. The amount of objective reality contained in an idea is determined solely on the basisShow MoreRelatedThe Argument On The Existence Of God1629 Words   |  7 PagesThe idea of God has been a part of man’s history for centuries. Since time began there has been various combination of believers, and non-believers. Individuals who believes in God, belong to many different religion. Whereas, skeptics find the existence of God somewhat baffling, and have continually sought answers to His existence through scientific methods. As the world progresses in scientific, and technological advance ment, the human race still faces the question of God’s existence. Many philosophersRead MoreThe Arguments For The Existence Of God1056 Words   |  5 Pages16 November 2015 Rough Draft for The arguments for the Existence of God. The question Does God Exist? is a well-known asked question in the world. Most people believe they know the answer to it. The religious people would say, well of course he does, while the non-religious people or atheist would say no He does not exist. Because evil exist and chaos exists, God cannot be all-powerful. In the modern world, there are many different opinions as to whether a God exists or not. This has been an issueRead MoreThe Argument For The Existence Of God1674 Words   |  7 Pagesfind the three arguments I analyzed satisfactory for the existence of God. The existence of God simply cannot be proven. Regardless of how strong a person’s faith is, or how many miracles they claim to have witnessed, God can only ever be a possibility. First, I will discuss why Pascal’s wager is not a satisfying argument for the existence of God. I will then examine C.D. Broad’s â€Å"Argument for the Existence of God†, and why it is also not a satisfying argument for the existence of God. Finally, IRead MoreArguments For The Existence Of God974 Words   |  4 PagesArguments for the existence of God through critical thinking and rationalization are called ontological, cosmological, teleological, or pragmeatic arguments. The most widely known of such arguments is that of St. Anselm from Proslogium of St. Anselm, which states that God is considered a perfect being unlike humans or any other world subject. The fact that he is perfect in a world of imperfection proves his existence. God is also the highest conceivable idea of perfection, and thereforeRead MoreThe Existence Of God : An Argument881 Words   |  4 PagesThe Existence of God The philosophical arguments presented in this document are not of religious text, nor scientific observation or established fact. Rather the premise of this God proof is bring together and share the various theories on which other God proofs have established foundations. I have heard it quoted that â€Å"Philosophy goes where hard science can t, or won t. Philosophers have a license to.† Therefore, with this in mind, I attest that it is more than problematic to construct anRead MoreArguments on the Existence of God602 Words   |  2 PagesGod’s existence may actually depend upon our belief in his existence but it is more plausible to believe that God exists using the different types of arguments such as the cosmological argument and ontological argument, Leibniz and the Principle of Sufficient Reason and the Problem of Evil, and the definition of basic belief as evidence. The Cosmological argument can be simplified into three reasons that everything that begins to exist has a cause; the universe began to exist, therefore the universeRead MoreThe Argument Of The Existence Of God1480 Words   |  6 PagesThe arguments trying to â€Å"prove† the existence of God are by far some of the most controversial philosophical arguments out there. When some of the people who created these philosophies it was illegal or even punishable by death to even question his existence, let alone try to come up with a logical explanation to â€Å"prove† he is real. The two main arguments used today are the ontological argument and the cosmological argument. Neither one of these arguments are correct nor incorrect; moreover, theRead MoreThe Arguments For The Existence Of God940 Words   |  4 Pagesp. 209, question# 1 Among the numerous arguments for the existence of God, the argument of design stands as the most persuasive in terms of providing a logical basis for the absolute presence of God. This argument is concerned with the intricate nature of creation and existence: one must believe that there is a Supreme Being that designed the characteristics and features of every existing thing in the entire universe, both living and non-living. The precise and complicated design of the universeRead MoreThe Argument For The Existence Of God1411 Words   |  6 PagesMy paper scrutinizes numerous logical disputes for and alongside the presence of God. I shall argue that there’s no adequate evidence or inclusive arguments for the existence of God. It is grounded on the views of certain great philosophers and scientists of all of mankind. Generally speaking for myself, I would correspond to have faith that there is â€Å"God†. Regrettably, it’s awfully well-defined that the being built up on insightful faith is no longer a suitable custom to shadow. During the courseRead MoreThe Cosmological Argument For The Existence Of God Essay1556 Words   |  7 Pagesconcerning the existence of God. If God exists, we probably have to make him accountable. The universe would probably have a meaning and a purpose. Also, our very existence may not be cease after physical death. But if God does not exist, we are probably here by chance and we have no accountability to any transcendent. This life is probably all we have, so we should live as we please. The question arises - Does God exist? At first glance, it seems contradictory to prove the existence of something